IWC was originally founded by an American watch enthusiast Florentine Aristo Jones. Jones had an engineering background, as well as a passion for watchmaking.
The International Watch Company (IWC) is famous for creating innovative watches that are superbly designed as well as beautifully crafted.
IWC has a fascinating history, deeply rooted in bold American entrepreneurship. Rich traditions of Switzerland’s Schaffhausen area have had a huge influence on the brand's identity and overall development.
From the very beginning, IWC was loyal to its motto, “Probus Scafusia,” which can be translated from Latin as “good, solid craftsmanship from Schaffhausen.”